Web design for lawyers – We create strong websites for your law firm!
In all industries, an informative and expressive internet presence is an absolute must. Law firm websites in particular must demonstrate a high level of professionalism in the implementation of their websites.
A HOMEPAGE FOR LAWYERS, NOTARIES AND TAX ADVISORS
We often hear that law firms do not need an internet presence. Reliability and a trusting basis are more important. These are the most important aspects that customers ask of lawyers. But this does not correspond to our experience.
A LAW FIRM WEBSITE – WHY DO LAWYERS NEED IT?
A law firm website is an excellent way to specifically target new clients and thus ensures the success of your law firm. Because these days, word of mouth is often not enough. Customers often search for information on the web in particular and find a suitable lawyer.
A law firm website is therefore crucial for your potential clients to find you on the web. Win clients with a professional law firm website!
WEBSITES ARE MORE THAN JUST A DIGITAL BUSINESS CARD
The website should have an inviting character and follow a stringent and sensible structure. Your potential clients should feel immediately addressed through appropriate implementation. In the real world, too, you create trust and seriousness through your appearance and the presentation of your law firm. This also applies to the web!
You present your law firm on the internet with your website. In order to achieve an appealing presentation, aspects such as color selection, design, typography and structure of the website play a major role. We will work with you to design your corporate design or implement your desired design.
Special features of web design for lawyers
Create trust
Web design for lawyers requires great attention when designing websites. This is because you also have to pay attention to which areas of law your law firm represents. Often your future clients are specifically looking for a lawyer for employment law or family law. Your website must therefore highlight your expertise in the legal areas you represent.
Because not all lawyers are the same! It is a great challenge to have the right website to generate new inquiries from clients who are suitable for your services and who want advice.
It is best to work with a web design agency that has tax consultants, notaries and lawyers as customers and references.
With our support, you can create a user-friendly and authentic law firm homepage for your work as a lawyer, which will bring you together with your new clients. Our agency has a wealth of experience in web design for lawyers and law firms.
HOW TO WIN CUSTOMERS WITH A LAW FIRM HOMEPAGE
Acquisition via the web is not a sure-fire success. In order for the potential client to actually pick up the phone, your qualities, experience and services as a legal expert must be immediately visible. There are a few aspects to consider in order to achieve this.
YOUR WEBSITE AS A FOYER FOR YOUR LAW FIRM
See your website as the foyer of your law firm on the Internet. As in the real world, the website must perform the following important tasks:
In the foyer/website you welcome the visitor and ensure that they are quickly oriented.
In the foyer/website the visitor gets an impression of the law firm and the atmosphere of the law firm is conveyed to them.
When designing the web, it is therefore important to ensure that a new visitor immediately understands what it is about and what services (e.g. legal advice) your law firm has to offer. When visiting the homepage, it must be immediately clear to the visitor that they have accessed a website for lawyers and what special services the law firm offers.
CONTENT OF YOUR WEBSITE AS A SUCCESS FACTOR
When designing the web, it is also important to ensure that the visitor can quickly find out more about their concern. This could be, for example, the accessibility and opening times of the law firm or which legal areas the lawyers represent. Visitors often also want to have facts about the costs or the options for a fixed price answered. The menu must be structured accordingly.
The respective areas of work should be placed prominently on the website so that visitors immediately find what they are looking for first. This increases the time spent on the page and minimizes the bounce rate.
INTERESTING WEB DESIGN
When designing a website, you need to make sure that visitors want to stay on your website for longer. The design must therefore be implemented in such a way that visitors want more and their interest is aroused.
USER-FRIENDLY WEB DESIGN FOR LAW FIRMS
When it comes to design for law firms, it is important to leave a visitor-friendly and reputable impression. This is where it is decided whether visitors will spend a lot of time on the website or leave it straight away.
CONVINCING DESIGN – THE FIRST IMPRESSION PLAYS A ROLE
But the visual design of your website also plays a major role. We will tell you which aspects you should pay attention to and which optimizations you should make.
CONSIDER THE USER EXPERIENCE
Visitors to the website, who usually come across it via Google & Co. searches, decide within a few seconds whether your law firm is suitable for them. It is important that the design is convincing at first glance, reflects seriousness and clearly communicates your expertise, law firm and employees. To do this, it is important to create trust and a professional web design, a meaningful portfolio and references are crucial.
VISUAL DESIGN OF YOUR WEBSITE
The visual design of your website plays a major role. The menu must also be designed so that visitors can find their way around easily.
You can use the website to reflect the style of your law firm (e.g. conservative or low-threshold). Images are not only good for the design, but photos can also help you introduce yourself as a lawyer and give a first impression.
CONTENT-BASED CONCEPT TAILORED TO YOUR TARGET GROUP
The information must be able to be processed quickly by visitors to your website so that they choose you as their lawyer. Therefore, only the most important information should be formulated as text.
You should also ensure that the welcome text is short and concise. Long texts are rarely read on the first visit to the website. After all, you don’t conduct the first consultations in the foyer of your law firm.
CREATE TRUST AND WIN NEW CLIENTS
Lawyers’ websites are usually searched for when the user has a really acute problem. It is therefore important for lawyers’ and law firms’ websites that contact with the law firm can be made directly and easily.
COMMUNICATE YOUR LAW FIRM PHILOSOPHY
When designing your web site, you should make sure that you reveal something about yourself and your law firm. You certainly want to show visitors to your website that you are a good lawyer. Therefore, use the website to introduce yourself and your work.
Tell visitors to your website what is particularly important to you as a lawyer and what qualities set you apart. Are you particularly persistent when it comes to the interests of clients? Then tell visitors to your website that. Reveal what sets you apart from other lawyers.
SHOW YOURSELF AS A TRUSTWORTHY PARTNER
You can use the website to introduce the lawyers in your law firm. Don’t just talk about your skills, but also about your personal career.
Has your law firm been around for many years? Then give an insight into the company’s tradition and talk about your future goals! Show visitors to your website what your law firm particularly values and what is important to you. Show on the website what your law firm is particularly proud of.
CHOOSE POWERFUL LANGUAGE AND EXPRESSIVE IMAGES
If you want to explain something to visitors to the website, then use simple but powerful language. It must be immediately clear how a client can benefit from your expertise. Images can convey authenticity. It is not for nothing that they say: a picture is worth a thousand words.
CONTENT FOR MARKETING
So far we have talked about the design of your website, but above all information and content must not be neglected. Content, the basis of the internet presence, is extremely important. The content should convince with informative and unique content, which increases the findability of your law firm on the web. Therefore, think about some content strategies in advance to take them into account in the design.
MORE DETAILED INFORMATION ON THE SUB-PAGES
For example, you can create sub-pages where you offer visitors more detailed information about the services offered by your law firm and which areas of law your law firm focuses on. Make sure that the sub-pages have an optimal structure so that customers can easily navigate through your pages.
SUITABLE INFORMATION FOR YOUR TARGET GROUP
Fill your website with information that is important and interesting for your target group. Also make sure that the information is written in a way that is easy to understand. The text is aimed at your future clients and not at lawyers. Therefore, avoid using legal terms that are not immediately clear to a layperson.
WHAT CONTENT DO YOUR CLIENTS WANT?
You know best what your customers want to know from you and where your focus lies. So let your experience flow into the web design. So think about what concerns and questions visitors to your website have. Provide the appropriate information for this. If there are judgments that affect your clients, present them in an easy-to-understand manner and tell visitors to your website what specific changes they will make.
TYPICAL ISSUES
Your clients often turn to you with typical issues (e.g. traffic offenses or divorce). Use your experience and incorporate it into the web design. This way you can design the web design so that the website is geared to the interests of your clients and thus offers them more support. Also consider who your target group is.
This information can also be used for search engine optimization so that your law firm’s website is easier to find on Google & Co.
WHAT COSTS ARE INCURRED BY COMMISSIONING LAWYERS?
Topics of interest to site users include, for example, how much the initial consultation costs, who the right contact person is for the respective issue or which areas of law are covered by the law firm. You should address these on your homepage.
WHAT DO YOU AS A LAW FIRM WANT TO ACHIEVE WITH YOUR HOMEPAGE?
First, you have to ask yourself what you actually want to achieve with your website before you think about the web design, corporate design or responsive design.
INTRODUCE YOUR TEAM
It is always a good idea to introduce the team – with professional and high-quality images, of course. It is difficult to convince potential clients with words on the Internet. But a photo of you and your law firm makes you tangible as a person and lawyer and visitors to the website can get an idea of who you are. Therefore, it makes sense not to hide the photo on a subpage, but to use it for law firm marketing.
HIGHLIGHT YOUR SKILLS IN THE VARIOUS AREAS OF LAW
The legal focus and areas of work should be immediately apparent at first glance. This allows visitors to your website to see immediately whether you are the right partner.
ACQUIRING CUSTOMERS – NEW CLIENTS THANKS TO WEB DESIGN FOR LAWYERS
The main goal of a modern website for lawyers is always to create the opportunity to acquire new clients. However, it is not easy, especially as a lawyer, to generate new customers or clients via the website.
MORE AND MORE WEBSITES WITH LEGAL SERVICES
In addition, more and more service providers in the legal field are expanding more and more on the Internet, presenting their services there and offering customers their help quickly and easily. Law firms must adapt to this trend. In the future, the topic will become even more relevant for lawyers.
Innovative tools can help you achieve greater success in acquiring clients for your law firm. We can also support you in this.
MARKETING AND ONLINE MARKETING
Web design for lawyers and their firms has become one of the most important channels for acquisition today – alongside traditional referral marketing, of course. Many potential clients search for lawyers online. Therefore, you should not underestimate the possibilities of marketing via websites. Because, as we have already written, more and more potential clients are searching for a suitable lawyer on Google & Co.
Online marketing makes sense for you if you do not want to rely solely on recommendations. As the range of services on the Internet continues to develop, competition for law firms will also increase. Don’t leave the field to others, but become active and benefit from it.
CONTENT IS ALSO DECISIVE IN WEB DESIGN FOR LAWYERS
The success of a website on the Internet is always primarily determined by the content. The content is almost more important than the design of the website, which is why the content should be kept in mind right from the first conceptual steps. This is the only way to achieve the right placements in the search engine results lists in the future.
OFFER YOUR CUSTOMERS ADDED VALUE
The web design should be meaningful, clear and innovative. It is also advisable to integrate service options. As in many other areas of the Internet, the service aspect is the focus when it comes to enjoying new clients.
INNOVATIVE WEB DESIGN AND OFFERING SERVICES
The innovative design of a website needs a special service in order to be able to act as a binding tool for new clients. This makes it easier for visitors to the site to find their way around and, what’s more, they can establish a connection with the law firm more quickly.
Possible service options should therefore always be considered as part of your new web design. We would like to present you with some options that can be implemented quickly and offer immediate added value.
PERSONAL CHATS
As a lawyer, you should therefore examine the appropriate functions in detail, such as the option of a personal chat via the website. Such a function allows the questions of potential new clients to be answered quickly and effectively sets the law firm apart from the competition.
UNCOMPLICATED APPOINTMENT ARRANGEMENTS
You are probably familiar with this? Your client wants to arrange an appointment with you and therefore calls you or sends you an email. You naturally want to answer the request, contact the client and then look for a suitable appointment. This process can sometimes be lengthy and cumbersome.
How much better would it be if you could offer an uncomplicated and direct option for arranging appointments (e.g. for an initial consultation – free of charge, of course) on your website. Booking appointments via the website can save you a lot of time and effort and is also perceived as added value by your customers.
WHAT WE PAY ATTENTION TO!
You have now heard a lot about websites for lawyers. Now we would like to give you a little insight into what we pay particular attention to when it comes to web design.
SEARCH ENGINE OPTIMIZATION AND RESPONSIVE WEB DESIGN
It is important to us that responsive design and search engine optimization are implemented so that your clients can find you quickly and contact you via their smartphone.
We naturally offer SEO advice for lawyers and carry out search engine optimization. We recommend how you should structure your text and which information should be included if possible. This improves the ranking on Google and visitors can find the information they need on the website.
CONTENT STRUCTURE
The website should be perfect. In our experience, the content structure of the website therefore takes up the most time. However, the effort is worth it, because the influence of good texts, coupled with the right images, is often underestimated.
CORPORATE DESIGN
When designing web designs for lawyers, we also take corporate design into account. If you wish, we can also design a new look for your law firm homepage according to your wishes. The appropriate web design will increase recognition.
TECHNICAL REQUIREMENTS
Of course, there are also technical criteria that play a role in a successful web design for your law firm.
The ultimate goal in online marketing is always to be easily found via search engines. The list of criteria that the search engines use is long and often not entirely understandable for laypeople. For example, the technical optimization of the website plays a role. The terms visitor navigation and keywords are important aspects that must be taken into account here. In addition, the page speed must also meet the requirements of search engines such as Google. The same applies to text design from a technical point of view.
We would be happy to advise you on this point as a lawyer and on the new website of your law firm.
OUR WEB DESIGN OFFER FOR YOU!
We are experts in web design for lawyers and are happy to support you. As we show in this article, a website for law firms needs experience. In order to position your website so that you can be found in your region and your expertise, numerous aspects must be taken into account.
WHY SHOULD YOU CHOOSE US?
The web design we implement will give you a professional and serious presentation of your law firm. We are characterized by a high level of professionalism!
Our web design for lawyers is optimized for PCs, laptops, tablets and smartphones. We pay attention to a responsive design. Search engine optimization plays a major role for us so that your customers can also find you on Google & Co.
MANY ADDITIONAL SERVICES RELATED TO MARKETING AND DESIGN.
Feel free to contact us to discuss your individual plans and options. Together we will build a website that is representative and ensures a steady flow of new, potential clients. We also support you with marketing and are happy to be your partner.
OUR OFFER FOR IMPLEMENTING A LAW FIRM WEBSITE
Your homepage is in good hands with our web design agency! Give us a call! We are happy to advise you! For us, trust is the basis of our cooperation with our customers.
DO YOU HAVE ANY QUESTIONS?
Talk to us about your wishes and needs! We are happy to listen to any further questions you may have. We are happy to be the partner at your side. To give you an impression of our work and our services, we are happy to provide you with various references.